Content Writing Industry Evolution: The Ultimate List
Content writing is planning, writing and editing web content. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit or professional or personal articles on Medium.
Today, Bloggers use content writing to increase their website traffic, increase sales from affiliate marketing and grow their email list as a way to nurture leads into their products and services. Businesses use content writing as their lead generation strategy to onboard new customers and introduce them to their products. And they are gobs of uses of content writing.
Let’s see how this industry which according to analysts from Technavio, is projected to be worth $412.88 billion by, as soon as, 202, kicked off.
1732: Benjamin Franklin was the first person to kick-started the publishing and printing business. He published the yearly Poor Richard’s Almanack.
1801: Paris bookstore Librairie Galignani officially used some creative strategies to grow its business, including opening a reading room and printing a newspaper that featured articles from influential authors and books.
1861: Samuel Wagner launches the American Bee Journal. It was a magazine that is still published today.
1867: Hartford Steam Boiler Inspection and Insurance Company launched The Locomotive. It is now said to be the oldest company magazine, continuously published under the same name in the United States.
1882: The Edison Electric Lighting Company Bulletin outspread the word about the comfort of electric lighting.
1887: Publishing of The Scribner’s Magazine by Charles Scribner’s Sons, which provides a canvas of the lives of its most famous authors. It competes with Harper’s Monthly and Atlantic Monthly, but its goal was to generate sales of Scribner’s books.
1888: Johnson & Johnson launches a publication called Modern Methods of Antiseptic Wound Treatment that is aimed at the needs of doctors to whom the company sold bandages. The company also launches two publications to share helpful articles with the medical community.
1895: John Deere wants to help farmers become better and more profitable, which results in the launch of The Furrow magazine.
1900: The Michelin Guide started as a free travel guide to grow the demand for cars. The 400-page guide helps drivers maintain their cars and find decent lodging while travelling.
1924: Sears launched its first worlds largest star radio program. The station helps keep farmers aware of the change in Economic situations.
1930: Proctor & Gamble begins the production of radio and television programming in partnership with brands such as Duz and Oxydol, also known as soap operas.
1987: Lego launched its Brick Kicks Magazine which is now known as The Lego Club Magazine.
Coming to the next era of content writing, it had entered into the digital age, largely made up of blogs, ebooks, articles and reports.
2003: Google introduced FLORIDA- the algorithm that brought the SEO industry and SEO copywriting into existence.
2004: Merriam- Webster’s Dictionary declared “blog” the word of the year.
2006: Blendtec uploads it’s very first Youtube Video series named “will it blend?”
2008: Get Content Get Customers, the handbook for content marketing was released.
2010: Content Marketing Institute (CMI) breaks on the scene, bolstering the industry and community with conferences, publications and benchmark reports. Introduction of PANDA also took place this year. Panda changed the game of web content writing. Duplicate content became a NO, no.
2011: L’Oreal buys Makeup.com and relaunched it as a content platform.
2012: Joe Chernov is the first recipient of the Content Marketer of the Year Award. This year Intel also makes its debut by launching the Intel IQ which focuses on tech culture.
2016: 88% of all brands use content marketing.
Cutting through the low-quality noise becomes the major challenge for modern-day content writing. Content in this era ranges from amazing to awful. A focus on high-quality customer-centric content and a strong distribution strategy have become the key to success.
